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Continuing International Higher Education

Marketing and Branding in Higher Education is a Course

Marketing and Branding in Higher Education

Jun 17, 2022 - Jul 15, 2022

$250 Enroll

Full course description

June 23rd and 30th, 2022 | 9:00am - 11:00am (ET) - Fully Online Course

Interested BC faculty and staff should contact CIHE at internationalhighered@bc.edu, rather than registering here. BC students must register via Eagle Apps. The course number is ELHE7315.

Description:

In an environment of global competition, universities have become global brands. At all levels of the organization, higher education leaders need to demonstrate the ability to communicate the value of their institutions to different constituents. This course explores university brands from a global perspective and introduces key concepts related with the marketing functions within higher education. The course is a intended for new, aspiring, and established professionals in higher education interested in deepening their understanding of marketing and for those communication and marketing professionals interested in entering higher education.

Timeline and Requirements:

The course will take place from June 23 - June 30, 2022. This series is presenter-led and is a fully online experience. Course meetings will be conducted synchronously online via Zoom from 9:00am - 11:00am (ET) on June 23 and 30. 

Fees & Policies:

Payment is due by credit card at registration. Registration closes June 13 at 5pm. Refunds will be granted only up until registration closes at 5pm on June 22. No refunds will be granted for registration or technical errors on the participant's part (such as incorrect name/email, login failure, etc.).

Discounts are available to CIHE partners and individuals based at institutions in the Global South. Group discounts are also available. Please contact internationalhighered@bc.edu for further information about discounted pricing.

Additional offerings from the Lynch School Professional & Continuing Education Office can be found on our website. 

Presenter:

Gerardo Blanco explores the intersections of quality and internationalization in higher education. His research is motivated by a commitment to global social justice and a deep curiosity for the ways higher education institutions define, improve and communicate their value to different stakeholder groups. His teaching, research and consulting have taken place in 15 countries on 5 continents. He has also held professional roles in colleges and universities in his country of birth, Mexico, and the United States, ranging from quality assurance and assessment, to residential education and global learning. Gerardo currently serves as Academic Director of the Center for International Higher Education at Boston College.